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How to Measure Bible Engagement

 

Since Bible engagement is crucial to the spiritual health and growth of individuals and communities (churches, schools, Bible agencies, ministries), it is helpful to understand “the conditions necessary for such growth to be sustained – to become permanent – and to continue” (Mark Forshaw, Global Scripture Impact).

Here’s how some key organisations/groups/agencies are measuring Bible engagement:

Barna Group – Collects data for the ABS State of the Bible study by using a four-part typology based on people’s view of and level of engagement with Scripture. A person is categorized/described as Bible engaged, Bible friendly, Bible neutral or Bible skeptic.

Biblica – Is initiating the development of a tool that will measure the Bible engagement elements of translation, access, literary form, reading holistically, context awareness, narrative understanding and story activation.

Canadian Bible Forum – A quantitative survey conducted by Angus Reid Strategies and a qualitative study conducted by The Evangelical Fellowship of Canada to measure why Canadians do or do not connect with the Bible. Findings reported in the Canadian Bible Engagement Study.

Center for Bible Engagement – Uses surveys to gather data from individuals to measure life transformation levels of weekly Bible engagement. It goes beyond simply usage statistics to consider attitudes and behaviors that significantly impact spiritual growth and a person’s relationship with God.

Global Scripture Impact (American Bible Society) – Seeks to measure Bible engagement by measuring the behavioural signs of ‘willingness’, ‘understanding’, and ‘action’ as indicators of people moving toward spiritual maturity/embodying Christ.

LifeWay Research – Conducts quantitative and qualitative research utilising question samples from the Transformational Discipleship Assessment (TDA) and the Transformational Groups (TG) research projects.

REVEAL – Researches the role of Scripture engagement in catalyzing spiritual growth. A set of survey items is used to look at what motivates people to engage with Scripture and how people are affected by their exposure to Scripture.

Scripture Union Canada – Uses the quantitative Measure of Reading/Connecting with the Bible literacy gauge and a qualitative assessment of how people are connecting with, coming alive to, are investing in, being submitted to, are reliant on, are receiving from, and acting in line with Christ and His Word.

Taylor University Center for Scripture Engagement – Conducts quantitative and qualitative research to measure frequency of interaction with the Bible, the extent to which a person has the Bible as a focal center in their spiritual life, the breadth of contexts whereby a person interacts with the Bible, kinds of interactions a person has with the Bible, and the views people have of the Bible. The tools used for the research are the Christian Life Survey, Christian Identity and Scripture Engagement Survey, Scripture Engagement Interviews, Scripture Engagement Field Interviews.

If you know about Bible engagement research that hasn’t been mentioned in this post, please share what you know.

© Scripture Union Canada 2015

2 Corinthians 4:5


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Working Definitions of Bible Engagement

In ongoing efforts to understand the nature and scope of Bible engagement, researchers and practitioners at the recent Bible Research Summit drafted the following three working definitions:

1. Bible engagement is encountering God/Jesus through a process/lifestyle of quality interaction in/with the Story as part of a lifestyle of living in and living out of the Story so that individuals and communities are transformed. [This is a cyclical process. That is, individuals and communities continuously reengage/encounter God/Jesus through a process/lifestyle of quality interaction in/with the Story as part of a lifestyle of living in and out of the Story].

2. Bible engagement occurs when the big Story of God/Jesus/humanity, motivated by its authority or its potential relevance (passion vs. scepticism), occasionally or through some habitual practice, which includes various media (e.g. reading, audio, groups, etc.) that contain Scripture content and an application of/resulting in a response to the Word which cultivates transformation in individuals and communities.

3. Bible engagement occurs when circumstances or posture inspired by the Holy Spirit combine to create desire to discover/explore the story of how God engages humanity through habitual seeking of the Word through various mediums (individual, group, audio, visual, written) resulting in transformation that is Christocentric/Christ-like.

Taken together, and simply stated, the three definitions identify Bible engagement as:

An encounter with God/Jesus

that is a motivated/inspired interaction with God’s Story

that includes various media

that involves an individual or communal activity/response/application

that cultivates/results in transformation

 

* The Bible Research Summit was hosted by the American Bible Society

* The goal of the Summit was to discuss the history, current practices and future needs of measuring Bible engagement

* The researchers and practitioners were:

Chris Armas – Code for the Kingdom

Lizette Beard – LifeWay Research

Steven Bird – Taylor University

Chad Causey – OneHope

Mark Forshaw – Global Scripture Impact

David Kinnaman – Barna Group

Nancy Lewis – REVEAL

Jason Malec – American Bible Society

Lawson Murray – Scripture Union

Pam Ovwigo – Center for Bible Engagement

Glenn Paauw – Biblica

Tyler Prieb – OneHope

Angela Rogers – Connection Media

 

© Scripture Union Canada 2015

2 Corinthians 4:5

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